The lucrative rise of DNA testing: ‘we created the market for what we do’



Olympic athlete Greg Rutherford has talked about the benefits of using DNA testing to personalise his training programme. Photograph: Owen Humphreys/PA
https://www.theguardian.com/small-business-network/2017/may/25/dna-testing-we-created-the-market-for-what-we-do-living-dna-dnafit-geneu

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